Marriott Hotels introduces in-room virtual reality travel experience

Marriott Hotels announced the launch of "VRoom Service,” a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms. Created in collaboration with Samsung Electronics America, "VRoom Service" is a first in the travel industry.

Guests are invited to call a dedicated VRoom Service extension or use Marriott's mobile request app to request a Samsung Gear VR headset and accompanying headphones. Once they are hand-delivered to the rooms along with easy-to-use instructions, they are available on loan to guests for up to 24-hours. The program is currently being tested for two weeks at the New York Marriott Marquis and London Marriott Park Lane properties.

Also launched today is Marriott's new virtual travel content platform "VR Postcards.” VR Postcards are intimate and immersive travel stories that users experience in 360 3D via a virtual reality headset. Each story follows a real traveler on a journey to a unique destination; viewers are immersed in the destination and hear the travelers' personal stories about why travel is important to them. The first three VR Postcards were shot in the Andes Mountains in Chile, an ice cream shop in Rwanda and in the bustling streets of Beijing.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


"Travel expands our minds and helps push our imagination," said Matthew Carroll, vice president, Marriott Hotels. "Our guests want to be in inventive spaces that help foster their creativity and thinking. VRoom combines storytelling with technology, two things that are important to next generation travelers."

VR Postcards will be available to guests partaking in VRoom Service at select properties, as well as to the general public via Samsung Milk VR premium video service, accessed via the Samsung Gear VR headset. In addition, Marriott again worked with Framestore's Virtual Reality Studio to develop the technologies and techniques used in creating the VR Postcards experiences.

Suggested Articles

Nomadix PBX aims to help hotels upgrade outdated equipment, meet new safety requirements and save money each month. 

The new Execuvue has a completely redesigned user interface, making the customized reporting and data-gathering tool more intuitive.

The pandemic has shown how our industry can take advantage of online interactions and how we can support our virtual-reliant guests.