Marriott Hotels is launching Meetings Imagined, a first-of-its-kind concept that reinvents how meetings are planned, making them more visual, social, and purposeful. Featuring an online platform, MeetingsImagined.com provides expert tips, the latest meeting trends, and hundreds of inspirational images to spark creativity – curated by the objective of the meeting. Using the website, customers can collaborate with hotels to design custom experiences or view signature experiences featured at the participating test hotels, as well as post favorites images on social media sites, such as Pinterest and Facebook.
"While others may focus on just meeting logistics, Marriott is re-imagining the experience for the next generation with its innovative Meetings Imagined concept that infuses a more sophisticated approach based on objectives and outcomes," said Paul Cahill, senior vice president of brand management, Marriott Hotels.
Meetings Imagined is based on the belief that every meeting should inspire participants by being designed to achieve specific objectives. The concept is the result of research showing key shifts in how the next generation customer works collaboratively and uses technology, both of which are seen as an integral part of how things are accomplished today.
After speaking with many of Marriott's next generation customers and analyzing the more than 40,000 meetings hosted at Marriott's hotels yearly, seven purposes for meetings emerged: celebrate, decide, educate, ideate, network, produce and promote.
Rather than focusing just on dates, rates and room layouts, Meetings Imagined takes a holistic approach, honing in on the specific purpose of the meeting to create and design a more engaging experience, that reflects the changing way people are working today.
Five Marriott Hotels within the United States will be testing the new Meetings Imagined concept. These are the Chicago Marriott O'Hare, Tysons Corner Marriott, Gaithersburg Marriott Washingtonian Center, Orlando World Center Marriott, and the Atlanta Marriott Marquis. The concept is also available in Europe at the London Marriott Grosvenor Square, Paris Marriott Rive Gauche, Munich Marriott Hotel, and the Amsterdam Marriott Hotel and will expand to more Marriott Hotels in 2014.