Marriott International adds Room Key to 11 brands and nearly 1,300 properties in its inventory. Consumers can now search and book directly through Room Key for St. Regis, The Luxury Collection, W, Westin, Sheraton, Le Méridien, Tribute Portfolio, Design Hotels, Aloft, Four Points by Sheraton and Element properties worldwide.
“Room Key is a positive force for hotel guests and owners alike,” said Drew Pinto, SVP, distribution for Marriott International. “We’re pleased with Room Key’s recent bookings momentum and their low commission structure, and are excited to list 11 additional brands to complement our other 18 brands already offered through Room Key.”
In June, Room Key announced a major enhancement for customers looking for the lowest hotel rates by providing access to hotels’ Loyalty Rates. These Loyalty Rates are typically lower than other published rates and available almost exclusively through a hotel’s own website. Room Key is now the only travel site in the world where customers can shop and compare these Loyalty Rates across so many different hotel chains all in one place.
Customer response to Loyalty Rate access through Room Key has been overwhelmingly positive. Hotel bookings through Room Key have more than doubled, and Room Key now serves more than 10 million users each month, confirming Room Key’s ability to offer easy shopping for low direct rates.
In addition to direct-booking access to low rates for customers, Room Key is dedicated to providing a competitive value proposition for hotel suppliers. Other travel sites generally charge hotels a hefty commission when selling their rooms, but Room Key is committed to offering low commission rates to its hotel partners, saving them millions of dollars annually.