Marriott invests in interactive digital content

Marriott International is signing up YouTube video producers to help it develop video content to appeal to the "next generation of travelers" and boost new business. The video content has been commissioned and produced by Marriott’s Global Content Studio, which creates and shares digital and print content and recently has announced several new production and development deals.

One such filmmaker is the U.K.'s Jack Harries, who has 3.8 million subscribers to his JacksGap channel on YouTube, which features video "born from a love of traveling and telling a good story," according to the site. Marriott’s deal with the YouTube star will result in three short films, reports Marketing Magazine UK.

The hotel chain has launched a series of monthly webisodes called Marriott Rewards’ Year of Surprises, which premiered Oct. 31. Each episode will feature a celebrity giving the "surprise of a lifetime" to "communities across the world." The first is fronted by NBA basketball star Jordan Farmar.

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“Our goal is to produce engaging content that builds communities of people passionate about travel that will drive commerce,” David Beebe, Marriott’s VP of creative + content marketing, global marketing, told EurWeb.

One of MCS’ projects is a development deal with producers Ian Sander and Kim Moses of Sander/Moses Productions (“Ghost Whisperer,” “Reckless”) and their digital content and marketing company SLAM to create an original scripted, digital project.

“Working with people and brands you respect, and who are true stewards of the new digital storytelling frontier is what it’s always been about for me,” said SLAM COO Nichelle Protho, who was instrumental in the deal with Marriott.

“Breaking new ground is addictive, and that’s just what SLAM and Marriott are doing in the travel space. It doesn’t get any better than that,” she said.