Marriott launches new social platform with user-generated content

Marriott International launched "Heart of the House,” a new custom-built social platform withreal stories, submitted by guests and hotels worldwide, about guest service, community service, innovation, culture and recognition.

"We constantly hear from guests about hotel staff going above and beyond to make travel experiences unforgettable," said Debbie Marriott Harrison, global officer, Marriott Culture and Business Councils. "We're excited to finally have a dedicated storytelling channel to recognize and share all the remarkable things our hotels are doing with the rest of the world."

"Heart of the House" is live at marriott.com/HeartoftheHouse and features new entertaining and shareable content every week, including behind-the-scenes photos and videos. The site also includes a Q&A series, "Checking In," that profiles exceptional employees who came up with new ideas that made a big difference, went above and beyond for guests, or have unique roles that might surprise people. Furthermore, a new film series, "Day in the Life" will also live on "Heart of the House." Each one to two minute installment will capture the commitment to service at Marriott-branded hotels by shadowing a team member for one day, whether a head concierge in Shanghai or executive chef in the Cayman Islands.

"Storytelling is an opportunity for us to have an emotional transaction with the consumer and it builds a relationship in a unique way,” said David Beebe, vice president, Creative + Content Marketing, Global Marketing for Marriott International. “Engaging content builds communities that drive commerce. At the end of the day, content done right equals heads in beds."

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