Meituan, an e-commerce platform for services in China, has appointed SiteMinder as its online distribution partner. The appointment marks Meituan’s first partnership with a hotel distribution technology provider as the company looks to expand its hotel inventory beyond its home market of China.
In May, Meituan processed more than 2.8 million domestic hotel roomnights in one day. By strategically partnering with SiteMinder, the e-commerce giant now has a complete hotel technology stack to attract international hotel markets, beginning with Southeast Asia.
For SiteMinder’s 35,000 hotel customers, the partnership with Meituan provides greater access than ever before to market their rooms to the lucrative Chinese traveler market.
“As an uprising international hotel reservation platform in China, Meituan will bring new energy to the market with its huge young generation customer base,” Zhong Qiang, GM of Meituan’s overseas accommodation department, said in a statement. “SiteMinder’s global presence, combined with its appeal to both large hotel chains and independent hotels, made it the perfect partner for us as we grow our international hotel supply and build on our multilevel technology service platform,”
Meituan’s technology service platform has more than 410 million transacting users. The company is publicly listed in Hong Kong and holds a recent market value of approximately $52 billion (U.S.)
