Mexico’s Brisas Group adopts open pricing

Galeria Plaza Reforma (Mexico’s Brisas Group adopts open pricing)

The Brisas Group, an owner of luxury properties in Mexico, has implemented Duetto's cloud-based revenue strategy application, GameChanger. GameChanger is already in place at the company's 274-room NIZUC Resort and Spa, Cancun, and the 434-room Galeria Plaza Reforma, Mexico City.

By adopting open pricing, the core element that is the foundation of Duetto's GameChanger application, Brisas Group will now be able to yield room rates in real time and with greater flexibility as demand conditions change throughout the market. Central to open pricing is the use of dynamic sources of data, including web shopping regrets and denials, which measure consumers' price sensitivity more accurately and let hotels test their price and marketing strategies.

“We are growing our hotel portfolio rapidly, engaging new international customers, and at the same time, we are always elevating our impeccable levels of service and guest experience,” said Darrick Eman, director of international sales and marketing for Brisas Group. “Brisas Group is happy to partner with Duetto to help automate our revenue strategy to achieve price optimization and to increase our working efficiency and productivity as part of our company's growth. We look forward to a long and beneficial relationship."