Mobile booking trend continues to pick up speed

Transient hotel bookings made through global distribution systems rose 2.2 percent year over year during the second quarter, according to the TravelClick North American Distribution Review. The report stated that transient hotel booking growth for online travel agencies (9.7 percent), brand sites (5.8 percent) and GDS channels indicate clear momentum in mobile booking, reports Business Travel News.

“Mobile bookings are increasing at impressive levels, and we anticipate the trend continuing into the foreseeable future,” said John Hach, senior industry analyst at TravelClick. “It’s not just millennials who are using their mobile devices to research and book rooms – it’s happening across all major consumer segments. Interestingly, the GDS continues to demonstrate growth, especially with higher ADR bookings.”

Hotel direct (calls made directly to the property and walk-in customers) and calls to a hotel’s 800-number (the CRO channel) decreased by -7.2 percent and -5.6 percent respectively. Based on reservations that are currently booked for Q3, TravelClick expects to see similar booking patterns when the quarter is complete.

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Average daily rates across all channels increased by 4.4 percent compared to Q2 2014. The GDS channel has the highest growth in the quarter, up 4.9 percent year-over-year. For Q3 2015, transient average daily rates are tracking ahead by 4.7 percent, with Hotel Direct generating the highest ADR growth, up 5.6 percent. In Q3, ADR is also increasing 4.6 percent for GDS, 3.9 percent for OTAs, 3.8 percent for Brand.com and 3.8 percent for CRS.

The TravelClick North American Distribution Review is based on data for 25 major North American markets, comprising 227 million annual room nights and $36 billion in annual room revenue.

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