Motel 6 launched its first Spanish language mobile web experience, allowing the brand to provide greater ease-of-use to Spanish speaking audiences in the U.S. and abroad.
“Our ability to host an all-Spanish digital presence is another step towards the goal of becoming increasingly recognized as the uncontested leader in the economy segment,” said Lance Miceli, executive vice president and chief marketing officer, Motel 6. “We’re committed to a series of efforts to transform our digital experience that will make it easier for Spanish-first audiences to book their reservations in the U.S., while poising the brand for future expansion into Latin America. With the success of our mobile site, we are expecting to launch the Spanish-language desktop version by the end of 2014.”
Travelers will now find “En Español” links at the bottom of the Motel6.com mobile website, linking directly to reservation tools, guest services as well as detailed views of more than 1,100 Motel 6 properties presented fully in Spanish.
Motel 6’s new Spanish-language mobile site complements its existing phone reservation service, which is also available in both English and Spanish. The new Spanish-language websites are supported by Translations.com’s language services and GlobalLink OneLink technology. OneLink makes it easy for organizations to launch and manage multilingual websites by streamlining project management processes and keeping content in sync automatically.