Mountain View Grand Resort & Spa selected Vizergy as its online marketing partner in 2013, with the goal of building a fresh online presence across all screens. The 144-room independent resort, located in New Hampshire's White Mountains, needed to reinvent its digital presence to maintain an edge over its comp set.
Vizergy recommended that the property invest in a new custom website design that showcases the beauty of the area and provides travel shoppers an excellent user experience on PCs, tablets and smartphones. As a result, Mountain View Grand realized a lift in key performance indicators, and Vizergy won a bronze Hospitality Sales & Marketing Association International (HSMAI) Adrian Award.
Vizergy designed a new custom website and took a theme focused approach towards improving natural search. Due to better page themes, website copy, meta descriptions and link building, the property ranks first on Google or Bing for 73 keyword phrases.
