More than 30 Mӧvenpick hotels in 10 countries across Africa, Asia, the Middle East and Europe have implemented Oracle Hospitality’s Opera cloud property-management software. Oracle Hospitality Opera cloud optimizes synergies in distribution, marketing, guest recognition and operations. An initial implementation test was successfully completed in five properties in Jordan and Switzerland, and now nearly a third of the portfolio uses it. The hotel company plans to have all its properties using Opera cloud by 2018.
With continued growth over the last five years, Mӧvenpick needed a suite of technology that could further enhance its vision and plans for expansion. With 83 locations, multiple property management vendors and different configurations of software to manage, reducing the complexity of the Swiss hotel company’s IT investment was critical. Turning to a cloud-based property management solution has enabled its IT departments to focus on innovation instead of maintaining decentralized setups.
“As Mӧvenpick Hotels and Resorts is on track to operate 100 properties by 2020, we were particularly interested in the potential benefits of a cloud-based property management system. Considering the brand’s simultaneous growth in four different regions, mobility and scalability were priorities,” said Floor Bleeker, CIO for Mövenpick Group. “We needed a cost-effective, low-upkeep system that is lightweight enough to provide the same responsiveness to island resorts in Asia, as it does to city hotels in Europe for example.”
“We also wanted a solution that could provide enhanced guest recognition. Our company’s vision is to create Natural Enjoyment for our guests and partners around the world. In Opera cloud, we found a system that ultimately benefits our guests—through recognition and improved operations.”
With Opera cloud as a platform, Mӧvenpick Hotels and Resorts has been able to provide critical business intelligence insights to marketing and revenue management teams that drive decision making from the center and at property level. Analysis of guest needs and stay trends generate information that can help to enhance guest experience, encourage repeat visits and improve direct bookings. With a singular view of the customer, Mӧvenpick can ensure that global guests are recognized across all properties.