Moxy Times Square, the newly opened 612-room design-driven hotel in Midtown, has launched a viral wheatpaste campaign called "For a Good Night, Text," prompting onlookers to text a number for information on the hotel.
"For a Good Night, Text" is part of an innovative initiative that recently popped up throughout various target locations in New York City such as Union Square, the Lower East Side, East Village, Chelsea, Midtown and Hell’s Kitchen. The posters provocatively prompt passersby to text the number shown for a good night.
Upon texting, they’re greeted with a fun, cheeky text that says, “Hey there! Thanks for texting Moxy Times Square. Now that we’ve been introduced, let me tell you a bit about myself. I’ve got 612 rooms, 5 places to grab a bite & the city’s largest indoor/outdoor hotel rooftop lounge. There’s a ton of ways to get lucky over here at 36th St and 7th Ave ;). We want to get in bed w/ you ASAP cutie - so give me a ring at 212-967-6699 or check out”
During the first full week live in NYC, the campaign generated 50 passer-by texts. Some of the texts received so far include:
- “Hey Gurl”
- “Eggplant Emojis”
- “Oh Crap!”
- “Let’s have a kiki!”
- “Moxy Rocks!”