Hospitality information management and back-office automation platform MyDigitalOffice has launched the MAPP report (Market Analytics, Pace and Performance), a free data analytics resource that lets hoteliers identify forward-looking performance trends across their own portfolios and other markets and visualize market recovery in real time.
Recent data from the U.S. and Canada shows promise for the month of July, as some markets and classes saw occupancies of over 40 percent. Looking further out, however, most occupancies are still in the teens and twenties.
Given the short booking windows the industry has seen over the past couple of months, future dates could still continue to pick up. Below are more insights, using future business on the books for July, August and September, compared to "as-of" dates of July 14 and July 21.
- Economy and midscale hotels continue to lead with occupancy rates.
- Luxury hotels, looking out to August and September, saw week-over-week declines in both occupancy and average daily rate.
- The delta between luxury and economy rates seems to continue to increase as the booking window increases.
- Conversely, the delta between luxury and economy occupancy levels decreases the further out you look, suggesting that the bulk of short-term booking windows, and even walk-up traffic, tend to favor the lower chain scale hotels.