Netflix is coming to hotel rooms

This article is part two of a three part series on the guestroom television. Look to next Tuesday's issue for the last part.

Marriott International Inc. is letting guests in eight hotels access Netflix and other streaming media services such as Hulu and Pandora through their televisions, the company said. The move is part of an effort to construct a new in-room entertainment service. Marriott is reportedly not the only hotel considering offering Netflix as an in-room service for guests, according to reports.

Netflix in the hotel room was being considered as part of a premium Internet package that is available to guests for a fee. It may still come to that after the test phase. “We’re always trying to find ways to make viewing more convenient for our members,” a Netflix spokesman said.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Marriott is one of several hotel chains that have considered offering Netflix to guests. On-demand entertainment can help hotels attract guests who want more than standard TV, and Netflix would be able to gain another way to satisfy existing customers and to introduce its service to new ones.

“We have invited leading technology companies and content providers to work with us to design the next wave in in-room entertainment focusing on on-demand programming,” said John Wolf, a spokesman for Bethesda, MarylandMd.-based Marriott. “We are currently offering guests in eight test hotels the opportunity to stream their content through our high-definition TVs from multiple content providers.”

 

Suggested Articles

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

A new study from Sitel Group suggests travel-related industries lag behind others in tech innovation—but the COVID-19 outbreak could change that.

ProfitSword will support the management company’s strategic planning, operational management and revenue growth abilities.