This article is part two of a three part series on the guestroom television. Look to next Tuesday's issue for the last part.
Marriott International Inc. is letting guests in eight hotels access Netflix and other streaming media services such as Hulu and Pandora through their televisions, the company said. The move is part of an effort to construct a new in-room entertainment service. Marriott is reportedly not the only hotel considering offering Netflix as an in-room service for guests, according to reports.
Netflix in the hotel room was being considered as part of a premium Internet package that is available to guests for a fee. It may still come to that after the test phase. “We’re always trying to find ways to make viewing more convenient for our members,” a Netflix spokesman said.
Marriott is one of several hotel chains that have considered offering Netflix to guests. On-demand entertainment can help hotels attract guests who want more than standard TV, and Netflix would be able to gain another way to satisfy existing customers and to introduce its service to new ones.
“We have invited leading technology companies and content providers to work with us to design the next wave in in-room entertainment focusing on on-demand programming,” said John Wolf, a spokesman for Bethesda, MarylandMd.-based Marriott. “We are currently offering guests in eight test hotels the opportunity to stream their content through our high-definition TVs from multiple content providers.”