Every customer is not created equal, according to Hotelied co-founders Zeev Sharon and Nick Colletti. Hotelied is a new website that offers travelers exclusive discounted rates at curated, luxury hotels based on social media standings and travel loyalty points, according to its founders.
"If you’re a New York hotel, someone who comes to New York 10 times a year is much more valuable than someone who comes to New York once a decade,” Sharon explained to Yahoo Travel. “Or someone who is a tastemaker who’s very influential and can tell people about your hotel is more valuable to you. Every hotel gets to target their priority traveler segment.”
Sharon told Fast Company that Hotelied works similar to an online dating site that, as opposed to participating in a one-sided marketplace, both parties basically create a profile that describes who they are. “Both parties get to say what they’re looking for on the other side and our system makes the ideal match,” he said.
The more information you add to your Hotelied profile the more discounts become available to you. With a tagline of “It Pays to Be You,” Hotelied is capitalizing on the concept of “social media currency” in that users can actually start to turn the tables on how brands interact with personal data.
“A lot of companies will use your data for their own benefit," Steve Spurgat, managing director of Big Human, a design agency in New York City, told Fast Company. "What’s unique about Hotelied is that it uses your data for your benefit.”
The site also gives preferential treatment to travelers with a lot of hotel loyalty reward points, especially business travelers.
Currently, rooms are available at four- and five-star properties in New York, Los Angeles and Miami, but soon, Hotelied will be adding locations in Palm Springs, Calif., Chicago, and Portland, Ore., as well as international options in Belize, Brazil, Paris and Tel Aviv, Israel.