NewMedia Digital integrates Maestro PMS with Salesforce CRM

NewMedia Digital has partnered with Maestro PMS to integrate Maestro guest profile and reservation data into Salesforce CRM applications. The data integration enables hotel operators to use Maestro’s guest database with the Salesforce CRM to market more successfully and efficiently. 

“This new integration will be a viable option to enhance their [our clients] marketing capabilities,” said Warren Dehan, Maestro PMS president. “NewMedia Digital worked with the Maestro development team to bring our guest reservation data into the Salesforce CRM automatically to leverage the power of the platform. The result is a much more effective, integrated marketing process.”
Marketing benefits and features for leisure, corporate and group sales guests include:

  • Greater ability to leverage guest data for personalization messaging.
  • 360 degree marketing guest profile.
  • ROI reporting.
  • Personalized pre-and post-stay communication.
  • Responsive design support.
  • Customer surveys and reports.
  • Electronic concierge and upsell engine.
  • Integrated advanced email marketing.
  • Marketing automation.
  • App Exchange.
  • Google eCommerce integration.

A property’s website and Maestro’s ResWave booking engine are the hotel’s most valuable assets to optimize the online reservation process and generate revenue. Maestro PMS’ new integration between its ResWave booking engine and Google eCommerce is now available to Users. The integration enables marketers to view real ROI revenue from marketing campaigns with enhanced analytics that identify which traffic sources are the most profitable.  

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

The integration lets operators view returning visitors for remarketing, see landing page results, keyword performance, average reservation value, view hour of the day traffic and more.

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