NewMedia Digital has partnered with Maestro PMS to integrate Maestro guest profile and reservation data into Salesforce CRM applications. The data integration enables hotel operators to use Maestro’s guest database with the Salesforce CRM to market more successfully and efficiently.
“This new integration will be a viable option to enhance their [our clients] marketing capabilities,” said Warren Dehan, Maestro PMS president. “NewMedia Digital worked with the Maestro development team to bring our guest reservation data into the Salesforce CRM automatically to leverage the power of the Force.com platform. The result is a much more effective, integrated marketing process.”
Marketing benefits and features for leisure, corporate and group sales guests include:
- Greater ability to leverage guest data for personalization messaging.
- 360 degree marketing guest profile.
- ROI reporting.
- Personalized pre-and post-stay communication.
- Responsive design support.
- Customer surveys and reports.
- Electronic concierge and upsell engine.
- Integrated advanced email marketing.
- Marketing automation.
- Force.com App Exchange.
- Google eCommerce integration.
A property’s website and Maestro’s ResWave booking engine are the hotel’s most valuable assets to optimize the online reservation process and generate revenue. Maestro PMS’ new integration between its ResWave booking engine and Google eCommerce is now available to Users. The integration enables marketers to view real ROI revenue from marketing campaigns with enhanced analytics that identify which traffic sources are the most profitable.
The integration lets operators view returning visitors for remarketing, see landing page results, keyword performance, average reservation value, view hour of the day traffic and more.