NH Hotel Group China puts focus on channel management

(NH Hotels)

NH Hotel Group China, the joint-venture company of NH Hotel Group and HNA Hospitality Group, has selected eRevMax to provide channel management and business intelligence solutions for its managed properties. The properties will be using RateTiger Shopper and Channel Manager to monitor and manage rates and availability across multiple online sales channels from a single platform. The group has also subscribed to managed rate services to receive competitive price intelligence reports for better rate management.

"According to a recent market survey, around 63 percent travelers to China book hotels online,” said Javier Ortega, director of revenue management and distribution, NH China. “eRevMax is one of the leading hospitality solution providers offering maximum channel connections thereby expanding our growth opportunities. RateTiger channel manager along with its price shopping tool are considered best in class products thus providing us a competitive edge in the market.”

RateTiger is a fully integrated channel management and connectivity solution that automates the connection between hotel inventory systems and distribution channels, regardless of business model or geography.

NH China will maximize revenue opportunities and reduce distribution costs by quickly and efficiently increasing distribution reach. The hotel chain will be able to update rates and inventory at property level through RateTiger's  distribution network, while simultaneously monitoring and optimizing channel performance.