NH Hotels unveils 3D holographic technology for meetings and events

NH Hotel Group unveiled a new service that includes 3D holographic technology to help boost the company's virtual meetings offering. High Tech Made Easy combines video conferencing with interactive collaboration capabilities and 3D holographic projection technology.

The new service is operational at Madrid's NH Collection Eurobuilding and is due to be rolled out across many of its 400 hotels "in the near future". Although the 3D technology is currently being tested in Madrid and Berlin.

More specifically, High Tech Made Easy includes the next generation SMART Room System for Microsoft Lync online videoconferencing system, designed to guarantee high-performance meetings and more personal and efficient conferences. NH's meeting rooms are now equipped with the latest videoconferencing and interactive collaboration systems which enable the participation of as many as 250 virtual attendees in a given video call. These remote attendees can intervene using their personal handheld devices and interact with both the content being used and the in situ team. This system is due to be up and running at the group's main strategic international destinations in the near future.

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“The service brings together the latest technology in video conferencing and collaboration systems to help our customers make their meetings and events more efficient and productive,” said  Rufino Pérez Fernández, chief commercial officer of NH Hotels. "It enhances their experience and enables participants to be present at events in real time, even if they cannot be there in person, thereby eliminating travel costs and helping to reduce associated expenses.”