Nor1 launches eReach, a data-driven, mobile platform

Nor1 launches eReach, a new mobile merchandising solution that helps hotels increase revenue and guest satisfaction during a guest's hotel stay, via real-time, data-driven predictive targeting. eReach is already in use at the Fontainebleau Miami Beach, and other distinctive hotels in key markets in America, Europe and Asia.

Combined with Nor1's Front Desk Upsell and eStandby Upgrade products, eReach provides an end-to-end platform for engaging guests and generating ancillary revenues throughout the hotel reservation lifecyle. Leveraging the company's patented PRiME decision platform, eReach uses real-time intelligence and optimization algorithms to help hotels target the right traveler with the right offer at the right time.

With eReach, each property also gains the ability to manage, track and participate directly in the engagement of each guest, providing access to curated local experiences delivered in real time.

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