Management company implements merchandising technology

(Stanford Court Hotel)

Highgate's portfolio of 100 hotels and 27,000 rooms in key gateway markets worldwide will implement Nor1’s merchandising platform, CheckIn Merchandising. The implementations, which commenced in January with Highgate's Stanford Court Hotel in San Francisco and The Quin in Midtown Manhattan, will now be extended across the rest of the portfolio over the next few months.

As a compliment to eStandby Upgrade, CheckIn Merchandising increases revenue and enhances guest satisfaction by allowing properties to present intelligent offers in real-time at check-in to virtually all guests. Additionally, the CheckIn Merchandising Tracking and Management System provides properties with "one-touch" audits, commission reporting and performance tracking, allowing hotels to better track the success of their incentive programs, as well as building greater loyalty among their client bases.

"We've had great success across our portfolio utilizing Nor1's eStandby Upgrade and believe that CheckIn Merchandising is the ideal solution to expand on that success," said Kerry Mack, EVP of revenue and distribution at Highgate. "With the help of this program our front desk associates can more easily deliver offers and opportunities tailored to each guest's unique preferences allowing us to more efficiently serve our clientele and bolster each hotel's key amenities."