Omni Hotels and Resorts will roll out both the IDeaS G3 revenue-management system and IDeaS Smart Space, a cloud-based meetings and events strategy application, across its portfolio of 60 luxury hotels and resorts in North America.
Omni’s recent growth and market expansion, along with an increased focus on driving group business, led the brand to re-evaluate its RMS options, the company said. It selected IDeaS to provide a comprehensive suite of guestroom revenue-management and meeting space strategy solutions.
Optimizing nearly 2 million square feet of event space, The IDeaS Smart Space application will enable Omni’s banquet and catering managers to execute demand-based group pricing, yielding and occupancy tracking. These new capabilities will standardize and maximize the value of Omni’s portfoliowide function space and drive more profitability across all properties.
Automated pricing decisions for more than 21,000 guestrooms with the G3 RMS, Omni’s revenue managers will be empowered to make better informed, data-driven decisions to keep up with the complexity of their room-type offerings, channel distribution and pricing considerations. Omni will use a range of advanced, intuitive features in the RMS, including room-class pricing, market-demand insights and flexible, multiproduct optimization.
Over the past decade, Omni has focused heavily on new hotel projects in cities like Atlanta; Nashville; Louisville, Ky.; and Frisco, Texas, with centrally located properties adjacent to major stadiums and convention centers. Omni will use the group-pricing evaluation tool to gain greater visibility into group booking impact and business displacement.
“As we expanded our portfolio into convention center and resort markets, we found we needed to have a greater focus on total revenue management and group space capabilities,” Andrew Rubinacci, Omni's SVP of revenue and distribution, said in a statement. “The integration of Smart Space coupled with the robustness and complexity of IDeaS’ algorithms really drove our final decision. I want to apply revenue-management principles to everything—golf courses, restaurants, spas. Our success with the rollout of G3 RMS and Smart Space will help us move toward that.”