Omni Hotels & Resorts selects Cendyn for CRM

For hotels, investing in technology comes with significant overhead and downtime between spending and implementation. That's why it pays to predict, not to react.
This visibility and accessibility that Cendyn's tech stack provides will enable each Omni property, such as the Omni La Costa, to gain a clear understanding of guest history, status and preferences in real time. Photo credit: Omni Hotels & Resorts

Omni Hotels & Resorts has selected Cendyn as the group’s customer-relationship-management and loyalty technology partner. Cendyn will implement a state-of-the-art solution that will collect data from multiple property systems to provide real-time personalized communications, loyalty services and guest intelligence at 60 hotels within the Omni Hotels & Resorts portfolio. 

Omni unifies marketing, loyalty and guest engagement efforts across its family of properties which will ensure consistent service regardless of location and consolidated intelligence to drive smarter marketing and revenue decisions. 

This visibility and accessibility that Cendyn's tech stack provides will also enable each Omni property to gain a clear understanding of guest history, status and preferences in real time, allowing staff to concentrate on providing exceptional personalized experiences and tailored offerings. 

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“Omni’s goal is to use cutting-edge technology as a way to empower a more sophisticated guest experience across our properties,” Omni Hotels & Resorts CIO Ken Barnes said in a  statement. “With Cendyn, we are using this forward-thinking data to put guests at the heart of what we do: build long-lasting relationships with our brand. Cendyn gave us confidence, knowing we could measure value quickly and make smarter business decisions using its technology.”

Cendyn’s platform provides a true, single profile of each guest. Using that data, Omni can communicate to each guest across the travel lifecycle and learn more about each guest throughout their journey. This personalization drives guest retention and creates more loyal brand advocates across Omni’s customer base.

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