One-fifth of Britons would prefer to stay at a robot-run hotel

One fifth of Britons surveyed in a recent poll said they would prefer to stay at a hotel run by robots, with this proportion rising to 26 percent going by answers from men only.

The research, conducted by travel search engine to mark the launch of a Vice documentary on the robot-run Henn-na Hotel in Japan, found that one in seven (14 percent) believe robots could wipe out poor customer service while 18 percent highlighted the fact that they would expect robot staff to reduce hotel rates.

Londoners are the most positive, with 31 percent believing robots would improve our lives for the better. The younger generation appears to be the least supportive of robots, with almost 20 percent of 18-24 year olds stating they find the thought scary and predict they will be a threat, while the older generations (55+), say they do not see robots as a future problem.


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Whilst the majority of people seem happy to embrace this technology in the future, when it comes to the use of robots in hotel services, Brits have mixed feelings. When it comes to budget, 18 percent responded positively, as they believe having robots in hotels may reduce hotel rates, however, they also consider human service and interaction as key in hospitality. Thirty-four percent do not think robots can replace the personal service humans deliver, and worry it will spark trust issues (39 percent) and lack personality (58 percent).

Suggested Articles

As part of moving HITEC from June to October, the association plans to hold three other events in San Antonio at the same time.

The company’s COVID-19 Recovery Checklists Software can track progress and provide reporting for hotels.

During the series’ first installment, AAHOA focused on the impact COVID-19 is having on the industry and what AAHOA is doing to help.