Palace Casino Resort in Biloxi, Miss., has added casino intelligence company OPTX's technology to its operations. OPTX is focused on analyzing complex data to provide real-time insights and recommendations to casino operators.
"Being able to replace multiple operational systems with one integrated platform is exactly what we needed to make smarter and faster decisions," Palace Casino Resort GM Keith Crosby said in a statement. "OPTX allows Palace Casino Resort to get powerful analytics via an intuitive, streamlined, single system. Our team members are constantly on the move and having a mobile solution that can keep up is a win-win."
Palace Casino Resort has purchased OPTX's Marketing, Player Development, Slots, and Connect modules. These solutions will be used across multiple departments to create a sole source of data.
"I am confident OPTX will boost Palace Casino Resort's overall profitability through our proactive database management and identification of slot floor opportunities," OPTX Co-CEO Brooke Fiumara said. "With web and mobile applications, our technology is designed to transform the way properties manage their data."