Pan Pacific and ParkRoyal launch new websites for improved user experience

Following a $2 million investment and strategic consumer research, Pan Pacific Hotels Group launches its new Pan Pacific Hotels and Resorts (www.panpacific.com) and ParkRoyal Hotels & Resorts (www.parkroyalhotels.com) websites.

The upgrade is based on an in-depth study of the browsing habits and booking preferences of past and existing users, competitive bench-marking analysis and takes into account the latest travel and technology trends.

"As more and more travelers choose to research, network and book online for their travel needs, the online space presents a vital opportunity with tremendous potential for the Group to educate and engage with our target customers about the unique customer value propositions of our "Pan Pacific" and ParkRoyal brands," says Bernold Schroeder, chief executive officer, Pan Pacific Hotels Group.

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