Penn State School of Hospitality Management launches social media marketing course

Penn State’s School of Hospitality Management (SHM) is launching a new course focusing on successful social media marketing techniques for the hospitality field. The course, Social Media Marketing and Management for Travel and Hospitality Professionals, will be offered as an elective in the spring. The school has hired social media and hospitality guru, Brian Cliette to teach the course.

Social media outlets, from Yelp to Trip Advisor, impact a company's brand recognition, and therefore are a critical aspect of hospitality management, according to Cliette, who joined Penn State in August after serving as an adjunct professor and distance education coordinator with the Hospitality & Tourism Administration Program at North Carolina Central University.

"Brand recognition is invaluable. It creates a competitive advantage," Cliette said. "Anything that jeopardizes or enhances that brand recognition is something worth paying attention to and social media has the power to magnify a brand and a brand's message, and on the contrary has the power to diminish a brand as well as the power to misconstrue a brand message, so anything that has that type of power is worthy of attention."

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.