Porter24 launches digital concierge

Porter24, a digital advertising company that provides hospitality solutions through a touchscreen concierge, has started a program to give units to hotels nationwide at no cost. The announcement comes at the end of a three month testing period, during which Porter24 worked with four hotels in the San Diego area, including Hilton San Diego.

The screen, which updates in real-time, allows users to find local business deals, tourist attractions, check weather, track flights, see additional details on the hotel, and take a selfie that can be shared directly to social media. Some key content shared during initial testing included suggestions on a city's top restaurants, nightlife, attractions, and services, along with exclusive deals with maps and information being sent directly to guest's phones in hotel branded e-mails.

The driving force behind Porter24's turnkey solution is the cloud-based software that was developed with hotels in mind. The CMS allows hotels to customize and update content in real-time, from displaying hotel features to capturing sales leads, the platform engages guests and enhances a user's experience.

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"Porter24 provides a comprehensive solution for the hospitality industry which is currently seeking an improvement for consumer onsite digital experiences," said Daniel Ramirez, vice president of Porter24. "When we first developed the concept, we needed to find a business model that allowed us to provide our clients with our unique solution for free. Starting today, hotels can now add our screens for no cost.”