Priceline strikes deal in Cuba

Booking.com

The OTAs are coming for Cuba.

Priceline Group has reportedly struck a deal with Cuba to make hotel rooms on the island available to U.S. customers via its subsidiary Booking.com.

The deal comes on the heels of President Barack Obama's visit to Cuba and after the announcement that Starwood Hotels & Resorts Worldwide had received approval to operate in Cuba.  

FREE HOTEL MANAGEMENT NEWSLETTER

Like this story? Subscribe to Technology!

Hospitality professionals turn to Technology as their go-to news source for the latest technology products and trends. Sign up today to get news and updates on security systems, in-room entertainment, and more delivered to your inbox and read on the go.

According to Reuters, Booking.com would allow Americans traveling to Cuba to reserve and pay for rooms at a number of Cuban and foreign hotels, starting in several weeks. Americans previously had to reserve Cuban hotels through travel agencies or tour groups.

Booking.com would operate initially in Havana, Booking.com Americas Managing Director Todd Dunlap told Reuters. Initially, Booking.com would work with non-U.S.-based hotel companies already operating on the island, including France's Accor and Spanish chains Meliá Hotels International SA and NH Hotel Group SA.

The only American lodging booking service currently available to Americans in Cuba is homesharing site Airbnb.

 

Suggested Articles

The Venetian Macao, The Parisian Macao and The Londoner Hotel will all become InterContinental Alliance Resorts.

Millennial and Gen Z travel decisions are colored by influencers and innovation and today’s hoteliers are wrangling both in pursuit of future business.

Staff at all current and future My Place hotels can become certified through BEST’s Inhospitable to Human Trafficking program.