Primland partners with Intelity to add digital guest service

Resort Primland, located in Virginia’s Blue Ridge Mountains, unveiled a mobile application developed by Intelity using the Interactive Customer Experience mobile platform. The hotel chose to work with Intelity because of the combined guest-facing and operational benefits of its mobile solution.
Guests will be able to use Primland’s ICE mobile app not only during their stay, but also before arriving and after checking out. Available features include access to information about the resort, restaurant menus, concierge requests, activity listings, and wake-up call scheduling. Travelers can also choose different scenes from the property to send virtual postcards. 
At the same time, staff will be able to use the ICE Control System (ICS) to keep all content updated, track guest use of the app, and ensure that guests are enjoying a seamless user experience. They can also set up push notifications to remind guests who have downloaded the app to open it, even arranging location-based triggers to send prompts to guests once they arrive at the property.