Dutch-based Qbic hotel group started up in Amsterdam as a new generation hotel chain and recently switched to hetras. The first hotel to convert to hetras is their 171-room property in the Shoreditch neighborhood of London. Qbic places a strong emphasis on digital interaction with hotel guests.
This includes a highly functional website, integrated channel management, self-check-in kiosks, pre and post-stay guest communication, automatic payment processing and self-optimizing revenue management.
"Our goal is to help our staff minimize manual tasks such as processing registration forms and focus instead on creating value through personal interaction with the guests," said Dimitrios Neofitidis, the hotel’s general manager.