Qbic converts to hetras

Dutch-based Qbic hotel group started up in Amsterdam as a new generation hotel chain and recently switched to hetras. The first hotel to convert to hetras is their 171-room property in the Shoreditch neighborhood of London. Qbic places a strong emphasis on digital interaction with hotel guests.

This includes a highly functional website, integrated channel management, self-check-in kiosks, pre and post-stay guest communication, automatic payment processing and self-optimizing revenue management.

"Our goal is to help our staff minimize manual tasks such as processing registration forms and focus instead on creating value through personal interaction with the guests," said Dimitrios Neofitidis, the hotel’s general manager.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.
Read more on

Suggested Articles

The wearable device ensures hotel staff can quickly request help anytime and anywhere on property.

The hotel brand, which caters to millennial travelers, uses Hotel Internet Services to ensure seamless connectivity for all guest devices.

The East Palo Alto, Calif., property features the intelligent gym and personal trainer in select guestrooms.