QHotels increases conversion rate with new web booking technology

QHotels has signed a four-year deal with Xn protel Systems to extend its use of xmsEnterprise CRS, following a strategic development partnership. The agreement covers global-distribution-system, channel-management and direct web bookings. QHotels has 26 unique four star hotels with more than 3,650 bedrooms in countryside settings and city centers across the UK.

Launched for general release in March 2017, xmsEnterprise CRS manages both electronic and voice reservations for hotels, serviced apartment operators, online booking service providers and central reservations offices. Globally scalable, it simplifies the reservation process through guest recognition and bespoke user journeys. xmsEnterprise CRS increases direct booking conversions and drives profit through lower acquisition costs, intelligent customer engagement and integration to third party revenue management systems.

“Our strategic development partnership allowed us to work closely with Xn protel on the design and features within the web booking engine,” said Ian Goulding, finance director, QHotels. “It is extremely important for us to be responsive to industry trends and to harness new technology in a cost-efficient manner that suits our group cost model. The new system has provided us with a feature-rich, fully configurable web booking system that has enabled us to increase our conversion rate to more than 5 percent.”

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QHotels has forged a close working relationship with Xn protel Systems since the company's inception in 2002. It has implemented all Xn protel core solutions, including property management, point of sale, golf/activity management and central reservations.

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