RainFocus, an event marketing platform, has unveiled its RainFocus Essential package to support the company’s all-in-one event management and marketing platform.
RainFocus Essential brings hotel event and marketing teams together with one platform for meetings and small events. The platform provides the teams with consistent data across their entire event portfolio and can give a clearer view of how meetings have impacted the business.
The Essential package leverages the same security, data privacy, SSO, reporting, integrations, user experience, and marketing automation as the RainFocus Platform. The package includes several templates that reduce event managers’ workloads to a few steps. With these templates, RainFocus users can configure memorable in-person, virtual, and hybrid meetings or events consisting of multiple sessions or days.
“Many organizations struggle with the ‘event challenge,’—that is, having to buy multiple platforms to address the various event programs within their portfolio,” RainFocus CEO JR Sherman said. “Our Essential package empowers clients to expand their use of our platform and integrate smaller events, meetings, and virtual experiences as part of their overall demand generation programs, as well as their customers’ journeys.”
The Essential package helps hotel event teams:
- Standardize experiences with consistent branding, experiences, and data
- Pivot between hybrid, virtual, and in-person meetings
- Edit agendas, speaker lists and promotional content from an intuitive page builder
- Create a registration process from start to finish with a templated approach
- Send and track meeting invitations, calendar links and reminder emails
- Manage all onsite operations from contactless check-in to badging to session scanning without RainFocus staff
- Leverage RainFocus’ built-in Media Suite to deliver live, simulive or on-demand content
- Track and influence session engagement, including polls, chat, and Q&A
- Measure all experiences from one global dashboard
- Integrate with their marketing and sales technologies to provide real-time behavioral data
- Receive 24/7 security and monitoring, keeping data secure
RainFocus recently received a significant round of funding from KKR and JMI Equity, with which the company plans to further enhance its unified event management and marketing platform, continue to grow its global footprint and accelerate its initiatives.