The Rainmaker Group launch its next-generation revcaster platform. An affordable, easy-to-use and flexible solution developed specifically to meet the needs of limited-service and midmarket hotels, the new revcaster platform brings actionable insights on market, demand and property dynamics to the surface. This data transparency provides hoteliers with the relevant information they need to identify opportunities and to make pricing decisions and changes that will drive better revenue outcomes for their operation.
“Due to a lack of time, budget or resources, many hotels don’t have the ability to make dynamic pricing decisions,” said Vicki Gideon, managing director of Bridgetown Revenue Management Solutions. “If they make them at all, they are often based on data that has been gathered and analyzed from a variety of disconnected spreadsheets, reports, and systems. This time-consuming and inefficient process makes it difficult to stay on top of key market metrics and ultimately results in pricing outcomes that are less than desirable for the property.”
Rainmaker’s new revcaster platform addresses this challenge by simplifying and enhancing existing processes in an intelligent and results-driven manner that provides a cost-effective alternative for these hotel operators. The additions and enhancements to the revcaster rate shopping solution are the first to be released following its acquisition by Rainmaker in 2015, and the next generation platform represents a major innovation for revenue optimization in the mid-market.
Key features include:
- The ability to integrate and analyze data from varying sources, such as rate shopping, PMS, weather, events and benchmarking data.
- The ability to collaborate, manage and share data across different groups, teams and organizations.
- Analyze information with customizable, user-friendly dashboards.
- The ability to quickly surface key, actionable insights from all property data with a powerful, flexible rules and alerts engine.
The next generation revcaster platform also includes enhanced rate shopping tools, which provide competitive intelligence functionalities and analytics. This revcaster next generation rate shopping solution provides significant enhancements to the functionality of the original revcaster solution, including the ability to create custom dashboards, widgets and rules/alerts based on rate shopping data.