Red Lion Hotels (RLHC) centralizes e-marketing and distribution services

Red Lion Hotels Corp. (RLHC) will align its RevPak marketing and distribution services systems into a fully integrated platform using Serenata NetHotel as the CRM engine behind it. Serenata IntraWare is a e-marketing and CRM solution provider for the hotel industry.

The new RLHC technology platform called RevPak will incorporate CRS, CRO, PMS, CRM, content management, web operations, internet marketing services, field marketing and new business intelligence to lower the costs of doing business and drive more revenue to RLHC hotels. Serenata IntraWare will play a key role in this new technology shift.

Suggested Articles

The optimized distribution model will eliminate the complexity and inefficiency of today’s wholesale redistribution model, according to the hotel company.

The artificial-intelligence-powered Go Moment smart concierge streamlines operations for seven properties.

The luxury Beverly Hills, Calif., boutique hotel now offers in-room wine technology in 226 suites, exclusively featuring J. Lohr wines.