Red Planet Hotels partners with SiteMinder

The integration supports the continuous flow of availability, rates and reservation data between the chain's hotels and their guests.

Eight months after receiving a multimillion-dollar investment to accelerate its expansion throughout Asia, Red Planet Hotels, the Pan-Asian budget hotel chain, has partnered with SiteMinder for distribution technology.

Red Planet Hotels owns and operates 24 hotels in Thailand, Indonesia, the Philippines and Japan. The company's expansion roadmap includes the opening of four new hotels in 2017 and a further eight hotels before the end of 2018 to offer travelers more than 4,000 rooms in total.

"Red Planet Hotels has become a recognized brand for travelers who visit Asia and are in search of value,” Leah Teresa De Los Santos, the hotel chain's regional director of revenue management in the Philippines, said in a statement. “So, it's important we aren't expanding for expansion sake, but are creating greater options for accommodation that are not only appealing to value-driven travelers, but that can be found and booked.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


"We knew early in the process that we would need technology to compete in the complex channel distribution landscape that exists within today's travel industry, and SiteMinder has solved that challenge for us. Without their platform, our strategy for room distribution would be inefficient and therefore very costly in terms of lost revenue and occupancy. However, since this partnership, our overall revenue has clearly increased."

De Los Santos said SiteMinder’s vast connections to online booking sites and its seamless integration with the chain's property-management system, RoomKey PMS, appealed to the chain. This integration supports the continuous flow of availability, rates and reservation data between the chain's hotels and their guests.

Suggested Articles

During a quick renovation, the company will implement the VingCard Classic RFID door locks equipped with mobile access in the hotel's 84 guestrooms.

The Hyatt Loves Local initiative has hotels collaborating with small businesses that have been impacted by the COVID-19 pandemic. 

U.S. weekly hotel occupancy for the week of Nov. 22–29 fell to its lowest level since late May.