International luxury hotel brand Regent Hotels & Resorts has launched new digital platform. Travelers can use the new website to find comprehensive information about the hotels including the most updated images, accommodation and dining offers, facilities and nearby attractions as well as learning the brand development and history behind. In addition, guests are allowed to make immediate reservations to enjoy the best rate.
There is also the opportunity to read customers' feedback on its social-media-linked section. Consumers, investors, business partners and job seekers can also access Regent's latest news and trends from time to time on desktop computers, tablets and smartphones.
To improve user experience, the new interface has incorporated a range of panorama imagery to create a grand and luxurious look and feel, while the choice of font and navigation reflect the thoughtfulness of the brand. Designed to meet the reader's needs, this revamped digital platform introduces functionality in a classic design.
Masona Kawana, the award-winning photographer of the James Beard Award for Best Photography, takes users on a virtual tour around the property through his world-class lens, enabling them to have a sneak peak of their upcoming stay and ultimate culinary experience.
The new interface has also made room reservations quick and easy. A range of price-for-value room plans are available at to cater for different customers and needs. These include the "Regent Refined Executive Luxuries" plan for business travelers, "Regent Weekend Renewals" for weekend occupants, the holiday special "Rediscover Seasons with Regent,” "Regent Renown Pledge" that offers the best room rates, and the "Regent Moment to Remember" for newlyweds and birthday celebrations.
A range of search engine and web content optimization plans are also put in place alongside the launch of this new homepage.