New RMS lifts Remarkable Hotels' room revenue

When the growth of Remarkable Hotels’ Best Western Plus Nottingham Westminster Hotel in Nottingham, England, began plateauing, the management wanted a stable RMS to expand the property’s business and profitability. Photo credit: IDeaS Revenue Solutions

Remarkable Hotels has seen a 19 percent increase in rooms revenue since implementing IDeaS Revenue Solutions’ revenue-management system. Remarkable Hotels’ Best Western Plus Nottingham Westminster Hotel is a 73-room property in the central English city of Nottingham. When the growth of its newly renovated hotel began plateauing, the management wanted a stable RMS to expand the property’s business and profitability.

When the uptick in average daily rate and occupancy initially gained after reopening began to ebb away, owner/operator Al Malik realized his manual spreadsheet system for determining room rates was missing something. Malik’s quest to boost efficiency led him to approach rival hotel operators where he discovered several were using IDeaS RMS. 

IDeaS RMS has remote monitoring and updating so it has empowered the Remarkable Hotels staff to make robust improvements in performance with an increase of 15 percent in overall sales, 12.5 percent occupancy and 19 percent in rooms revenue. 

“I used to spend my days buried in data and I knew that basing key pricing decisions on human intuition meant we were leaving money on the table,” Malik said in a statement. “I knew I needed to base my business on scientific analysis—guesswork was not going to generate an effective return on my refurbishment costs. With IDeaS RMS, we have now raised our rates for our peak demand days and are confident the prices reflect the local market and, in particular, what our competitors are charging. I know the system is always there in the background, automatically working for me.”