Finnish Restel hotels has implemented IDeaS RMS across its entire estate. Restel's wide and varied range of 39 hotels includes international brands such as Crowne Plaza and Holiday Inn, as well as their own domestic brands Cumulus, Rantasipi and Seurahuone Helsinki. With almost 3,500 rooms across the range, Restel is one of the three leading hotel groups in Finland.
"In Finland, and across much of the Nordic countries, one of the major aspects of the latest economic recession was a significant decrease in demand for hotel rooms. In this much tougher market, we needed to look at how we could be more effective with our revenue management strategy," said Anni Kallioniemi, chief commercial officer at Restel. "We had already installed IDeaS RMS in half of our hotels and we could see, especially when faced with tough market conditions, how full implementation of a sophisticated, automated solution would make our strategy and its application much more efficient."
"With the adoption of IDeaS RMS, and the efficiencies of full automation within our revenue management function, we can plan smarter and react quicker. We are better placed to handle the market conditions," Kallioniemi said. "IDeaS allows us to manage by exception. Items of significance are brought to the attention of the revenue managers, allowing my senior team's attention to be focused on the areas where we can grasp more opportunity. The system drives everything else."