Revcaster optimizes rates for Westmont Hospitality group

Revcaster LLC, a Rainmaker group company, maximizes ADR based on same-day competitive rate information for Westmont Hospitality Group and establishes rate parity across OTA channels. General managers use Revcaster rate shopping data to understand their property’s position in their market rate mix, the company said.

“We use it for real-time comp-set rate intelligence that gets results with very little training,” said Vinay Zore, regional director of operations for Westmont Hospitality Group. “For GMs at limited service hotels, time is a finite resource. Revcaster market reports are easy to understand so our managers know rates and availability at all the properties in their market.”

Zore noted approximately 30 of his division’s properties use Revcaster. He said he shares reports with other executives to shape rate strategy.Zore also uses his division’s Revcaster reports to support his meetings with property managers.

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.