Revcaster LLC, a Rainmaker group company, maximizes ADR based on same-day competitive rate information for Westmont Hospitality Group and establishes rate parity across OTA channels. General managers use Revcaster rate shopping data to understand their property’s position in their market rate mix, the company said.
“We use it for real-time comp-set rate intelligence that gets results with very little training,” said Vinay Zore, regional director of operations for Westmont Hospitality Group. “For GMs at limited service hotels, time is a finite resource. Revcaster market reports are easy to understand so our managers know rates and availability at all the properties in their market.”
Zore noted approximately 30 of his division’s properties use Revcaster. He said he shares reports with other executives to shape rate strategy.Zore also uses his division’s Revcaster reports to support his meetings with property managers.