ReviewPro partners with Serenata for guest profiles

Red Lion Hotel Corp.
Red Lion Hotel Corp.

ReviewPro has partnered with Serenata Intraware to provide hoteliers with a way to seamlessly create in-depth guest profiles with feedback, preferences and activity history.

ReviewPro has integrated with Serenata to allow mutual clients to use both company's guest intelligence to more effectively communicate with clients and to deliver more customized marketing messages and targeted offers.

Serenata's solution makes guest profile management simple and powerful by consolidating client databases. The platform passes relevant guest details to ReviewPro's guest survey solution to collect direct feedback. Once feedback is collected by ReviewPro, this data is then synchronized to enhance the guest profile in the Serenata CRM. This gives hotel managers a central hub for guest information, which can then be used across the organization to deliver better service and guest communication.

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Red Lion Hotel Corp. was one of the first clients to benefit from this new partnership.

“Using this integrated solution allows us to deliver on our promise of friendly service and local knowledge for each guest,” said Bill Linehan, EVP and Chief Marketing Officer at RLHC. “Rather than choose one provider that tries to do everything, we found our guests and hotel associates are better served by choosing the best technology solutions available in the marketplace, and having them work together.”

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