Revinate has partnered with SiteMinder as the latest hotel application to connect into SiteMinder Exchange. The connection will make Revinate marketing accessible to the property-management systems integrated into SiteMinder Exchange, a solution launched this year to solve the connectivity problem for hotel PMSs and hotel applications.
Through the connection, Revinate can now broaden its addressable market, expedite its speed to market and increase adoption of its marketing service among hotels globally.
“Through SiteMinder Exchange, many more hotels can now use Revinate’s proven solution to access the guest data they need for today’s sophisticated marketing programs and, in turn, drive revenue from targeted email campaigns,” Dai Williams, SiteMinder’s SVP global partnerships, said in a statement.
SiteMinder Exchange has attracted nearly 100 PMS and hotel application partners since its launch in June, with dozens more in development. Designed to address the historical connectivity challenge for developers of hospitality systems, SiteMinder Exchange acts as a data layer that sits between and connects hotel PMSs and applications, which range from customer-relationship management to upselling tools, revenue-management systems and guest messaging.