Richardson installs Guestline's multiproperty solutions

Richardson Hotels have implemented Guestline's fully integrated, multi-property solutions across its portfolio of five hotels in Devon and Cornwall, England. Originally using a selection of different suppliers, the group wanted to streamline operations and consolidate vendors to deliver a uniformed approach across the hotels, ensuring consistency throughout.

When sourcing a new provider, Richardson's identified the need for a solution that would drive direct bookings, improve reporting and centralization across the group and offer multi-channel management. Guestline's business model represented a lower cost of ownership for the group and a financially viable option for them.

The hotels installed Rezlynx PMS, Guestline distribution, EPoS, advanced conference and banqueting manager, PCI solutions and the Premier spa interface.

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The group can manage and flex rates across all channels quickly and effectively which has generated additional revenue and occupancy. It was essential that the new systems offered centralization to enable one reservation team to deal with all the bookings across the group. Additionally, each site can still access their own systems to process bookings and manage front of house operations.

The systems were installed across all hotels over two weeks and within three months of placing the order. They were set up separately at each site and there was no downtime or disruption to normal service. With PCI compliant solutions, all transactions and data are processed safely and securely minimizing the risk of credit card fraud and lost revenue.

Richardson Hotels are a collection of five hotels. The properties include The Falmouth Hotel, Cornwall; The Fowey Hotel, Cornwall; The Grand Hotel, Torquay; The Grosvenor Hotel, Torquay; and The Metropole Hotel, Padstow.