Ritz-Carlton, Hyatt Hotels rank highest on social media

Technology and data company Engagement Labs released the rankings of the top performing hotel chains on social media. According to Engagement Labs’ eValue data, the highest ranking hotel chains on Facebook and Twitter in the U.S. are:

Ranking on Facebook
1. The Ritz-Carlton Hotel Company
2. Mandarin Oriental Hotel Group
3. Country Inns & Suites by Carlson
4. Oberoi Hotels & Resorts
5. Sheraton Hotels and Resorts
6. Four Seasons Hotels and Resorts
7. Fairmont Hotels & Resorts
8. Hyatt Hotels
9. Amanresorts International
10. Drury Hotels

Ranking on Twitter
1. Hyatt Hotels
2. The Ritz-Carlton Hotel Company
3. Trump Hotel Collection
4. Loews Hotels
5. Radisson Hotels
6. Mandarin Oriental Hotel Group
7. The Peninsula Hotels
8. Marriott International
9. Hilton Hotels & Resorts
10. Sheraton Hotels and Resorts

The Ritz-Carlton Hotel Co., engages with its audience on a daily basis by posting images of its resorts in multiple locations and extending their luxury positioning to Facebook, reports FTN News. They include unique facts about each resort and popular landmarks to keep their followers interested.

The Hyatt Hotels over-indexes in terms of engagement by producing highly visual vacation-related content. Their use of creative hashtags such as #HyattAllIn encourages users to share their travel experiences and engage in a conversation with the brand.

The eValue score is composed of engagement, impact and responsiveness metrics. Engagement is the level of interaction content receives on a specific social network; impact is the reach content receives on a specific social network; and responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.