RLH Corporation redefines revenue strategy with IDeaS

RLH Corporation plans to align its revenue management, pricing and yielding insights with marketing and sales. Photo credit: IDeaS Revenue Solutions

RLH Corporation is working with IDeaS Revenue Solutions to proactively optimize revenue.

The IDeaS G3 revenue-management system is designed to automate pricing and inventory control across room types, properties and portfolios. By tapping into SAS analytics, artificial intelligence and deep machine-learning, IDeaS G3 RMS frees up revenue managers from arduous tactical duties, enabling them to be more strategic about growing revenue. This results in dramatically smarter pricing decisions and greater revenue over time.

RLH plans to align its revenue management, pricing and yielding insights with marketing and sales to create a more powerful overarching commercial strategy using IDeaS. Knowing they always have an optimal pricing program in place, revenue strategists can focus on aligning business strategies across departments such as sales and marketing. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

“We need to blow up this idea that using legacy technology systems and following the status quo is ‘good enough,’” Calvin Anderson, RLH's chief of revenue optimization,  said in a statement. “We wanted a business solution that looks beyond what others are doing currently in the revenue-management space." 

Both the IDeaS product and roadmap are ahead of everyone else, Anderson said. “IDeaS automates pricing down to the individual rate code and room type,” he continued. “This level of detail is crucial because true commercial optimization must consider a multiplicity of demand variables and respond to each accordingly. This level of adaptability and granularity gives us a more acute, real-time understanding of changing demand.”

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.