RLH Corporation redefines revenue strategy with IDeaS

RLH Corporation plans to align its revenue management, pricing and yielding insights with marketing and sales. Photo credit: IDeaS Revenue Solutions

RLH Corporation is working with IDeaS Revenue Solutions to proactively optimize revenue.

The IDeaS G3 revenue-management system is designed to automate pricing and inventory control across room types, properties and portfolios. By tapping into SAS analytics, artificial intelligence and deep machine-learning, IDeaS G3 RMS frees up revenue managers from arduous tactical duties, enabling them to be more strategic about growing revenue. This results in dramatically smarter pricing decisions and greater revenue over time.

RLH plans to align its revenue management, pricing and yielding insights with marketing and sales to create a more powerful overarching commercial strategy using IDeaS. Knowing they always have an optimal pricing program in place, revenue strategists can focus on aligning business strategies across departments such as sales and marketing. 

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“We need to blow up this idea that using legacy technology systems and following the status quo is ‘good enough,’” Calvin Anderson, RLH's chief of revenue optimization,  said in a statement. “We wanted a business solution that looks beyond what others are doing currently in the revenue-management space." 

Both the IDeaS product and roadmap are ahead of everyone else, Anderson said. “IDeaS automates pricing down to the individual rate code and room type,” he continued. “This level of detail is crucial because true commercial optimization must consider a multiplicity of demand variables and respond to each accordingly. This level of adaptability and granularity gives us a more acute, real-time understanding of changing demand.”