RLHC introduces Wi-Fi customer-affinity program

(Hello Rewards)

As technology continues to transform the hospitality industry, Red Lion Hotels Corp. introduces additional digitally driven guest rewards. Through the brand’s Hello Rewards guest loyalty program, members have complimentary access to upgraded Wi-Fi with increased bandwidth options.

The updated Wi-Fi system works by allowing guests to use their Hello Rewards credentials to log in during their first time they stay at any RLHC property. Following the initial entry and on all subsequent visits to RLHC hotels, the system will remember that guest, automatically upgrade their bandwidth level, and in the future will greet the customer with an e-mail acknowledgement welcoming them to the property. This e-mail will allow hotels to communicate special messages to guests or advertise hotel amenities such as onsite food and beverage outlets or specials.

“Wi-Fi is no longer a luxury, but a necessity in today’s hyper-connected consumer market,” said John Edwards, CIO of RLHC. “The Hello Rewards loyalty program was created to provide modern-day conveniences our travelers want while maintaining the unwavering level of service they have come to expect from RLHC. The enhanced Wi-Fi offered in our new tiered program aligns with that concept while offering complimentary increased bandwidth for our Hello Rewards members.”

RLHC enlisted the help of EthoStream, a division of Telkonet Inc. and one of the nation’s largest hospitality high-speed Internet access network providers to create an upgraded Wi-Fi option that aligns with hotel group’s brand standards.