RLHC partners with Cendyn for customer-relationship management

Red Lion Hotel Corp.

Red Lion Hotels Corp. selected Cendyn for the company’s customer-relationship management and “Hello Rewards” loyalty program. Cendyn was chosen for its ability to easily handle complex interfaces, leverage real-time data to drive true one-to-one communications, and provide sophisticated guest intelligence, reporting, and analytics, RLHC said. 

“It’s imperative for us to partner with companies that are at the cutting edge of their disciplines,” said Bill Linehan, EVP and CMO for RLHC. “In trusting Cendyn with our CRM and the ‘Hello Rewards’ loyalty program, we anticipate ROI for our owners and satisfied guests at our hotels.” 

Cendyn will implement a state-of-the-art guest-intelligence solution that will collect data from multiple property systems to provide real-time, personalized communication to guests and roll out insight to staff for more than 1,100 hotels within the RLHC portfolio. 

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The enterprise Hotel CRM solution combines first- and third-party data sources to deliver dynamically generated, one-to-one marketing across digital marketing channels: email, web, display, mobile, and social. The result is increased guest satisfaction and loyalty and significantly higher ROI for RLHC and its franchise hotel owners. 

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