Hotel Room Chooser, an online platform that allows guests to choose their own hotel room before check-in, is now available to all hotel chains, boutique hotels and spas.
The technology, which enables hoteliers to own customer relationships and data, increase direct bookings, maximize brand experience and encourage loyalty, was developed by London-based Filter Digital and has already been used by one of the UK’s leading hotel chains.
Hotel Room Chooser provides guests with a visual choice of location for their booking, so they can pick the best individual room or environment for their stay and enjoy complete peace of mind.
Guests using the service are presented with bespoke interactive floor plans, photography and 360-degree experiences so they have everything they need to choose the room they want. A built-in notification system uses email and SMS to communicate with guests throughout the room choosing process, including confirmation once complete. The entire experience is also optimized for mobile.
For hoteliers, Hotel Room Chooser has the flexibility to be either fully integrated into their existing CRM and booking journeys or sit outside of them as a post-booking process. It’s also fully scalable, with the option to add booking locations and apply multiple branding.
The platform is hosted externally, with live API and network integration possible – crucially, all customer data is fully encrypted via SSL. Hoteliers using Hotel Room Chooser also benefit from integration with reception desks at individual locations, all the while capturing customer feedback, with detailed real-time and monthly reporting available via an interactive dashboard.
“We’re incredibly pleased that since its initial launch we have processed tens of thousands of bookings through Hotel Room Chooser, and it has been an unequivocal success for our partners,” Filter Digital CEO Oliver Morrison said in statement. “In five years’ time, allowing guests to choose their own room will be a baseline offering, and hotel groups that aren’t able to offer this will be left behind as customers gravitate toward those that can provide this choice.”