roomlia, a mobile booking app that offers two-way connections for instant hotel bookings up to seven days in advance, has partnered with SiteMinder. The mobile travel agent is the latest 2-way addition to SiteMinder's distribution platform.
David Chestler, SiteMinder's EVP of global enterprise sales and business development, said he believes that the technology is necessary in today's mobile market.
”The connection with roomlia is exceptionally exciting for our hotel clients in the U.S., as they have the ability to easily reach travelers booking via mobile devices,” he said. “With mobile set to account for a fifth of all online travel bookings in 20151, it's critical hoteliers not only reach their guests on the go, but that they provide a user-friendly booking experience."
The partnership at the outset will offer hotels based in the United States with a two-way connection via SiteMinder to roomlia by providing inventory and rates on the OTA. roomlia plans to set its footprint in all major United States markets.