Rotana Hotel Management Corp., the largest hotel group in the Middle East, has formed an agreement with IDeaS Revenue Solutions to become Rotana's exclusive revenue management system partner. IDeaS G3 RMS will be implemented in the group's existing and future hotels.
"Rotana recognizes the essential contribution of revenue management and its positive impact on our growing plans," said Guy Hutchinson, Rotana's COO. "Evolving our revenue management environment to working with the market leading system is testament to how our revenue management culture is maturing and we are confident that it will deliver the return on our investment today and throughout our planned future growth."
Rotana chose IDeaS G3 RMS because the SAS-powered analytics provide breakthrough capabilities far ahead of the competition. The hotel group is fully confident that IDeaS and G3 RMS offer the best approach for solving both today's, and just as importantly, the future's revenue management challenges. With Ideas' pedigree of 25 years and their position as global market leader in hotel revenue management systems, IDeaS G3 RMS represented the lowest investment risk.
Operating as Rotana, the group opened its first property, the Beach Rotana Abu Dhabi, in 1993 and is one of today's leading hotel management companies within the Middle East, Africa, South Asia and Eastern Europe. Rotana's expansion plans have seen the company grow from two properties in 1993 to 50 today, anticipating a total of 100 by 2020. Several future Rotana properties are planned for opening, as the company's intends to have a property in all the major cities throughout the Middle East, Africa, South Asia and Eastern Europe within the next five years.