Round 2 of Battle of the Brands in the books; Final Fours set—vote now!

Battle

If you think NCAA March Madness is crazy, wait 'til you get a load out of HOTEL MANAGEMENT's Battle of the Brands.

Round 2 is now in the books, and each division's Final Fours are set and ready for your vote!

In the Luxury Division, Four Seasons has made it through relatively untested, but now faces upstart Langham Hotels, which knocked off Ritz-Carlton in round 2. On the other side, perennial powerhouse Mandarin Oriental, after dispatching Rosewood, goes toe-to-toe with JW Marriott, which squeaked by Park Hyatt.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The Upscale Division is just as heated. And in one region, we have one of the marquee matchups: Hilton versus Marriott. Mano y mano. Each brand has gone relatively unchallenged up to now, but now is when the stakes are their highest. On the other side of the bracket: Hyatt versus Westin. The Upscale Division is showing just how tough the legacy brands are.

The Midscale Division is where the real drama has been. Smallish Cobblestone Hotels has played the role of David, slaying Goliaths Hampton and Fairfield in rounds 1 and 2. Now they matchup up against La Quinta, which knocked off two Choice Hotels brands in rounds 1 and 2: Quality and Comfort. On the other side, Vantage Hospitality, which has two brands still alive in Battle of the Brands, takes its Lexington brand up against powerhouse Best Western, which has breezed through rounds 1 and 2.

Last but not least, the Economy Division, where Vantage's ABVI squares off against Red Roof on one side of the bracket, and Days Inn takes on Econo Lodge.

The Final Fours are set. Now it's your turn to decide who will meet in the Finals of each bracket. Each bracket includes a timer that shows how much time is left in each round to vote, which can be done by clicking into either brand on each side of the bracket. A box will appear where you can log your vote.

Have fun and tweet it out using #hotelmadness.

See you in the Finals!

Luxury Division

Upscale Division

Midscale Division

Economy Division

Suggested Articles

The company reduced hotel operating costs 72 percent in the second quarter compared to the previous year.

The company will manage the Homewood Suites by Hilton New Braunfels, a 90-suite property in New Braunfels, Texas. 

The MAPP report lets hoteliers identify forward-looking performance trends across their own portfolios and other markets.